Business Finland generates growth and wellbeing by helping Finnish companies to grow faster, go global and develop innovations. At the same time, we create dynamic innovation environments that attract international companies, know-how and investments to Finland. 

If you are looking for world-class opportunities with stimulating challenges, join us in creating new success stories and shaping the future of Finland.


We are looking for a talented and dynamic PR and Media Manager for Visit Finland to reinforce Business Finland’s International Marketing and PR team. We do holistic marketing for Finland as travel destination together with our Finnish partners and travel professionals abroad. We promote Finland through our multi-channel marketing network, do global PR work and are very active in social media, constantly looking for new ways to reach our target groups in our defined target markets, dynamically promoting the Finnish travel experience to the global markets.

Location of the position is in Helsinki.

Main responsibilities for this position:

  • Plan and execute innovative PR activities in various markets
  • Manage international PR agencies to make sure that Visit Finland’s yearly PR and marketing plan is successfully implemented and executed in given markets
  • Prepare and manage PR budget
  • Plan, coordinate and host media visits to Finland
  • Respond to international media enquiries
  • Develop and manage processes and projects related to media and influencer work
  • Actively communicate with regional partners, Business Finland Global Network representatives, Ministry for Foreign Affairs, and other stakeholders regarding PR and media work in designated markets
  • Speak publicly and virtually at international interviews, press conferences and events
  • Co-operate with international social media influencers and film/TV producers
  • Track, analyze and report media results


In order to succeed in this position

You have minimum of 5 years of experience of PR and marketing work in international multi-stakeholder working environment. You preferably have a higher academic degree from economics, communications or linguistic studies or from other relevant field.

This is what is needed in practical terms:

  • A track record of getting impactful coverage in relevant media through your PR and media relations work
  • Experience of working with journalists and influencers
  • Professional experience working in an international network environment together with partners
  • Tactical understanding of different social media platforms
  • Practical experience of drafting and coordinating media releases, speeches and presentations
  • Project management skills and experience from international project leadership, the ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously.
  • Hands-on capability with the digital working tools such as media monitoring systems (e.g. Retriever), press release distribution systems (e.g. Cision), content management systems (e.g. WordPress)
  • Excellent interpersonal & communication skills
  • Excellent presentation skills – ability and experience to fluently speak publicly at interviews, press conferences and events, both in Finnish and in English
  • Existing networks with travel agencies and/or airlines and/or travel service production related projects/companies are considered an asset.



If you recognize yourself in the description above and have a proven track record to match, you may well be the person we are looking for. Please send your CV and application in English by 27 June 2021.

For more information on the position, please contact Senior Director, International

Marketing and PR Heli Jimenez tel +358 50 5943832 on 17.6. @17 – 18 or 23.6. @17 – 18.

As part of the recruitment process, we will be carrying out a security clearance check on a successful candidate with his/her consent (Turvallisuusselvityslaki 726/2014). For more information on security clearance procedure and individual’s rights, please visit

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