Head of Marketing & Communications

Vejle, Denmark • Fulltime • Report directly to CEO • International Leadership Role

Shape Our Global Narrative

As Head of Marketing & Communications at DanBred, you will drive our global market presence and shape the narrative that positions us as the world’s leading genetics provider. With our superior genetic product as foundation, we are accelerating global growth toward 2030, and we need you to drive the marketing and communications function that supports this strategy. Reporting directly to the CEO, you will strengthen DanBred’s position across international markets, build and lead a high-performing marketing and communications team, and deliver measurable impact on market positioning and commercial growth.

Your Key Responsibilities

You will elevate and refine integrated marketing and communications strategies to align with DanBred’s global business objectives and support expansion into key markets worldwide. You will enhance DanBred’s superior genetic advantage through compelling messaging for diverse stakeholders across regions, ensuring consistency and leading market communications across all channels and customer touchpoints. Close collaboration with technical and commercial teams will be essential to deliver strong brand impact and business results.

A core part of your mandate is to advance our digital platforms, content marketing, and the adoption of new technologies, ensuring DanBred remains at the forefront of digital engagement and marketing effectiveness. Your work will be closely aligned with sales management to develop targeted campaigns that drive lead generation, accelerate customer acquisition, and create clear commercial value.

You will build and lead a dynamic marketing team as a strategic partner to the business. The role requires both strategic vision and operational excellence. You will represent DanBred at industry events, build stakeholder relationships across key markets, and travel regularly to understand regional dynamics and strengthen cross-country collaboration. Oversight of all external and internal communications will also be central to your responsibilities

What Success Looks Like

·       Increased brand visibility and strengthened market position in key regions

·       Measurable growth in leads and customer engagement through digital channels

·       Successful launch of new campaigns and products across multiple markets

·       Development and retention of a highly engaged marketing team

·       Documented ROI on marketing investments

Your background

You have 7–10+ years of senior marketing experience within porcine genetics, animal nutrition, agribusiness, or related B2B animal and agricultural sectors. Your international background spans multiple regions, and you have a proven record of developing and executing market communications strategies in diverse markets. You have managed global product rollouts and successfully scaled marketing and communications initiatives internationally, supported by an established network within porcine genetics, animal breeding, and agribusiness.

Your expertise is rooted in B2B marketing, with a strong focus on industry relations, stakeholder communications, and relationship-based approaches. You combine strategic insight with commercial pragmatism, possess a deep understanding of market dynamics, and can identify and act on opportunities within the industry. Your ability to translate industry insights into actionable marketing strategies ensures measurable impact.

You have held marketing and communications leadership roles for at least 2–3 years and hold a bachelor’s degree in marketing, communications, business administration, or a related field. Fluency in English is required, while Danish language skills are considered an advantage but not essential.

You see yourself as

You are outgoing and visible, comfortable representing DanBred publicly and genuinely curious about markets, people, and opportunities. Initiative-driven, you identify market opportunities and drive projects forward with proactive problem-solving. You thrive in collaborative environments while maintaining independence and the courage to make clear decisions and challenge the status quo. Your creative thinking is matched by strong execution skills, enabling you to turn innovative ideas into successful, measurable campaigns. You lead with humility and courage, actively listening to diverse perspectives while confidently driving meaningful change. Agile and modern in your approach, you adapt quickly to change and embrace digital transformation with enthusiasm for emerging technologies. Above all, you are an energizing leader who inspires and motivates your team to perform at their best.

Why DanBred

DanBred is a global leader in pig genetics with over 120 years of heritage and a presence across multiple continents. We serve the world's top pig producers with superior genetic products that drive competitive advantage. We are on an ambitious growth journey, strengthening our position as a global leader in genetics and services, always with a focus on quality and innovation.

This is your opportunity to strengthen our position on the world stage and shape the future of a company with global impact.

Ready to join us?

If you are excited about the opportunity and see yourself in a role where you get the opportunity to shape our global Marketing & Communications strategy and work closely with executive leadership, we look forward to reviewing your application.  

Please submit via this link to DanBred's job portal with the following materials:

·       CV/resume highlighting relevant experience and key achievements

·       Cover letter explaining your interest in the role and how your background aligns with this opportunity

For questions about the position, please contact our Hiring manager Rikke Stolpe, HR Partner at rist@danbred.com

We look forward to hearing from you.

DanBred is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees. We encourage all qualified candidates to apply, regardless of age, gender, background, or experience. At DanBred, we believe diversity strengthens our company and leads to better results. We are committed to creating an inclusive workplace where everyone can thrive.

We process your application and data in accordance with data protection regulations. Your data will only be handled internally by the HR department and hiring managers and will be deleted no later than 30 days after the position is filled.